Can Threads do SEO too? In an era where social platforms are full of ads, Threads has surprisingly become a new favorite. At first many people thought Threads would fade quickly, but user growth in Taiwan has been strong and it has become one of the most talked-about platforms.
Let’s look at how to use Threads traffic to expand your marketing channels and gain more exposure.
The Rise of Threads
After Threads launched in July 2023, the app, which is similar to Twitter, went from being underestimated online to becoming a platform people now use for quick questions and discussion. Its strong interaction and sense of community helped it grow fast.
Meta said that as of July 2024, Threads had reached 175 million monthly active users, and Taiwan accounted for 10.09% of that audience, ranking second in the world.
How Brands Can Use Threads
What can brands do with Threads? How can Threads help with SEO? At its core, Threads is still a website, and it is a very strong one because it is backed by Meta. Meta’s ecosystem, including Facebook and Instagram, has a huge active user base. That means if the algorithm picks up your keywords, your visibility can rise quickly. That is why marketers have started to see Threads as having SEO potential.
What Kind of Content Works on Threads?
Threads users are mostly Gen Z, meaning people born since 1997. The audience tends to prefer funny posts, daily-life content, curiosity-driven posts, and low-effort casual content. Long essays usually are not the most popular format.
In short, get to the point in the opening line and create a sense of resonance. That does not mean long posts have no audience, but choosing the right topic and keyword can help spark attention much faster.
Can Threads Really Do SEO? How to Optimize Your Content
1. Start with a Popular Keyword or Hashtag
A hashtag is basically a keyword. On Threads, it appears as blue text, and adding the # sign in front of a keyword turns it into a clickable blue tag.
However, each Threads post can usually only include one hashtag. Other keywords are better placed naturally inside the post because they are easier to index. Custom-made keywords are much less likely to be searched, so they are often wasted effort.
Besides trending topics, you can also use Google Trends to discover popular discussion topics and keyword ideas.
2. Which Text on Threads Gets Indexed?
Here is an example:
Although the keyword phrasing may have been accidental, the views and exposure are still very high. The most important thing is to move the keyword forward. Ideally, the search phrase should appear within the first 26 characters. In Google’s algorithm, those first 26 characters often function like the core of your content, so a clear search phrase should be placed at the beginning. Good content not only increases engagement, but also improves search visibility.
Based on current testing, the following positions in a Threads post are the most likely to be treated as SEO signals:
- Title: the first 26 Chinese characters of the post
- Description: the first 65 Chinese characters of the post
- H1: the first paragraph of the post
- H2: the second paragraph after a line break
Q: Does Threads SEO Actually Work? Keywords Matter
Many people are surprised by how well Threads content gets indexed. If you search for the first line of a post, it is often easy to find a Threads post at the top of Google. But the real value depends on whether the keyword itself has search volume. If the first line is an ultra-long-tail keyword, then the goal should not be traffic alone; it is better to focus on interaction and exposure.
Beyond Keywords, Frequent and Interesting Interaction Drives Exposure
High-frequency interaction can also help you harvest a wave of traffic on Threads. For example, the beverage brand Ba Yao He Cha became very active on Threads and used frequent posting and engagement to spread the word about its store openings and product news. Their playful posting style attracted many fans, and one opening in New Taipei City reportedly drew an eight-hour queue.
The Future of Threads
Threads is still an underdeveloped social platform. It will continue to evolve based on user creativity, and brands that enter Threads can shape their presence through different content styles and formats. By combining interaction with SEO strategy, your brand can achieve better marketing results on the platform.
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