Dawn Study is a diabetes education platform promoted since 2009 by major diabetes-related associations and foundations in Taiwan. The website helps people with diabetes and their families access practical health education, disease knowledge, and ongoing support.
This project focused on turning the brand’s expertise into a clearer SEO structure: easier navigation, stronger topic relevance, and content that answers what users are already searching for.
Project Overview
| Brand | Dawn Study |
| Website | Dawn Study: diabetes education and patient support platform |
| Plan | SEO basic brand website design |
| Build Timeline | 2 months |
SEO Optimization Focus
- Organized diabetes education topics into a clearer content structure for both patients and caregivers.
- Improved medical-content readability while keeping information trustworthy and easy to navigate.
- Connected health articles, disease explanations, and interactive resources into a stronger SEO entry path.
Content and Search Strategy
For this case, OrcaBiz used the client’s existing strengths as the foundation, then reorganized the website content around search intent. Instead of only presenting services or products, the site was planned to help users understand problems, compare options, and move naturally toward inquiry or booking.
The optimization also emphasized internal linking, clearer headings, and topic-driven article planning, so search engines and users can both understand the relationship between service pages, brand pages, and supporting educational content.
Reference Links
- Dawn Study official website
- What can people with diabetes eat?
- Exercise recommendations for diabetes
- Diabetic retinopathy guide
Result
The final website structure gives the brand a stronger search foundation and a more scalable content system. It supports long-term SEO growth while keeping the user journey practical, readable, and conversion oriented.
