{"id":8867,"date":"2025-06-09T14:35:02","date_gmt":"2025-06-09T06:35:02","guid":{"rendered":"https:\/\/orca-biz.com\/hreflang-tips-2"},"modified":"2026-06-14T21:37:40","modified_gmt":"2026-06-14T13:37:40","slug":"hreflang-tips","status":"publish","type":"post","link":"https:\/\/orca-biz.com\/ja\/hreflang-tips","title":{"rendered":"\u591a\u8a00\u8a9e\u30b5\u30a4\u30c8\u306eURL\u69cb\u9020\u3092\u5fb9\u5e95\u89e3\u8aac\uff1aHreflang \u30bf\u30b0\u304b\u3089 SEO \u5b9f\u8df5\u307e\u3067"},"content":{"rendered":"<p>\u30d6\u30e9\u30f3\u30c9\u306e\u56fd\u969b\u5c55\u958b\u304c\u9032\u3080\u307b\u3069\u3001\u591a\u8a00\u8a9e\u30b5\u30a4\u30c8\u306e\u8a2d\u8a08\u306f\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u300c\u3069\u306e\u8a00\u8a9e\u30fb\u5730\u57df\u5411\u3051\u306e\u5185\u5bb9\u304b\u300d\u3092\u6b63\u3057\u304f\u4f1d\u3048\u3089\u308c\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u9806\u4f4d\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u76ee\u7684\u306e\u30da\u30fc\u30b8\u306b\u305f\u3069\u308a\u7740\u3051\u308b\u304b\u306b\u3082\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n<p>\u6280\u8853\u7684\u306b\u898b\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u8003\u3048\u65b9\u3055\u3048\u62bc\u3055\u3048\u308c\u3070\u30de\u30fc\u30b1\u30bf\u30fc\u3067\u3082\u5341\u5206\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u591a\u8a00\u8a9e URL \u306e\u4ee3\u8868\u7684\u306a\u69cb\u9020\u3001Hreflang \u30bf\u30b0\u306e\u610f\u5473\u3068\u4f7f\u3044\u65b9\u3001SEO \u306e\u5b9f\u8df5\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">\u306a\u305c\u591a\u8a00\u8a9e URL \u69cb\u9020\u304c\u56fd\u969b SEO \u306b\u91cd\u8981\u306a\u306e\u304b<\/h2>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"751\" data-id=\"1981\" src=\"https:\/\/orca-biz.com\/wp-content\/uploads\/2025\/01\/image0-1.jpeg\" alt=\"\u70ba\u4ec0\u9ebc\u591a\u570b\u8a9e\u7cfb\u7db2\u5740\u7d50\u69cb\u5c0d\u570b\u969b SEO \u5982\u6b64\u91cd\u8981\uff1f\" class=\"wp-image-1981\" \/><\/figure>\n<\/figure>\n<p>\u6d77\u5916\u5c55\u958b\u3092\u8003\u3048\u308b\u306a\u3089\u3001\u307e\u305a URL \u69cb\u9020\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u7b2c\u4e00\u6b69\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u3069\u306e\u5730\u57df\u5411\u3051\u306e\u30da\u30fc\u30b8\u306a\u306e\u304b\u3092 URL \u304b\u3089\u5224\u65ad\u3059\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u69cb\u9020\u304c\u66d6\u6627\u3060\u3068\u3001\u82f1\u8a9e\u7248\u3068\u65e5\u672c\u8a9e\u7248\u306e\u533a\u5225\u304c\u3064\u304d\u306b\u304f\u304f\u306a\u308a\u3001\u691c\u7d22\u7d50\u679c\u306e\u8868\u793a\u3084\u9806\u4f4d\u306b\u60aa\u5f71\u97ff\u304c\u51fa\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u30a4\u30bf\u30ea\u30a2\u65c5\u884c\u30b5\u30a4\u30c8\u306a\u3089\u3001\u300c\u3053\u308c\u306f\u30a4\u30bf\u30ea\u30a2\u8a9e\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306e\u30da\u30fc\u30b8\u3067\u3059\u300d\u3068 Google \u306b\u660e\u78ba\u306b\u4f1d\u3048\u3089\u308c\u308b\u307b\u3046\u304c\u3001SEO \u306b\u3082 UX \u306b\u3082\u30d7\u30e9\u30b9\u3067\u3059\u3002<\/p>\n<p>\u591a\u8a00\u8a9e\u8a2d\u8a08\u306f\u3001\u30b5\u30a4\u30c8\u306b\u56fd\u969b\u7684\u306a\u300c\u30b5\u30a4\u30ba\u306e\u5408\u3063\u305f\u670d\u300d\u3092\u7740\u305b\u308b\u3088\u3046\u306a\u3082\u306e\u3060\u3068\u8003\u3048\u308b\u3068\u5206\u304b\u308a\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/orca-biz.com\/ja\/optimize-url-seo\">\u30b5\u30a4\u30c8 URL \u306f\u3069\u3046\u9078\u3076\uff1f \u30c9\u30e1\u30a4\u30f3\u8a2d\u8a08\u3067 UX \u3068 SEO \u3092\u5e95\u4e0a\u3052\u3059\u308b\u65b9\u6cd5<\/a><\/p>\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">\u591a\u8a00\u8a9e URL \u306e\u4ee3\u8868\u7684\u306a\u69cb\u9020\u3068\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/h2>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"591\" data-id=\"5824\" src=\"https:\/\/orca-biz.com\/wp-content\/uploads\/2025\/06\/igor-miske-Px3iBXV-4TU-unsplash-1024x591.jpg\" alt=\"\u591a\u570b\u8a9e\u7cfb\u7db2\u5740\u985e\u578b\u5168\u89e3\u6790\uff1a\u5f9e Hreflang \u6a19\u7c64\u5230 SEO \u5be6\u6230\u6280\u5de7\" class=\"wp-image-5824\" \/><\/figure>\n<\/figure>\n<p>\u591a\u8a00\u8a9e\u30b5\u30a4\u30c8\u306b\u306f\u3044\u304f\u3064\u304b\u306e URL \u69cb\u9020\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306b\u7279\u5fb4\u304c\u3042\u308a\u3001SEO \u4e0a\u306e\u898b\u3048\u65b9\u3082\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<table class=\"wp-block-table\">\n<tbody>\n<tr>\n<td>\u69cb\u9020<\/td>\n<td>\u4f8b<\/td>\n<td>\u30e1\u30ea\u30c3\u30c8<\/td>\n<td>\u30c7\u30e1\u30ea\u30c3\u30c8<\/td>\n<\/tr>\n<tr>\n<td>ccTLD<\/td>\n<td>example.fr<\/td>\n<td>\u5730\u57df\u4fe1\u53f7\u304c\u5f37\u304f\u3001\u56fd\u5225\u306b\u660e\u78ba<\/td>\n<td>\u30b5\u30a4\u30c8\u7ba1\u7406\u304c\u5206\u6563\u3057\u3084\u3059\u3044<\/td>\n<\/tr>\n<tr>\n<td>\u30b5\u30d6\u30c7\u30a3\u30ec\u30af\u30c8\u30ea<\/td>\n<td>example.com\/fr\/<\/td>\n<td>\u7ba1\u7406\u304c\u96c6\u4e2d\u3057\u3084\u3059\u3044<\/td>\n<td>\u5730\u57df\u306e\u660e\u78ba\u3055\u306f\u3084\u3084\u5f31\u3044<\/td>\n<\/tr>\n<tr>\n<td>\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3<\/td>\n<td>fr.example.com<\/td>\n<td>\u67d4\u8edf\u306b\u5206\u3051\u3084\u3059\u3044<\/td>\n<td>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u4e0a\u306f\u5225\u30b5\u30a4\u30c8\u6271\u3044\u306b\u8fd1\u3044<\/td>\n<\/tr>\n<tr>\n<td>URL \u30d1\u30e9\u30e1\u30fc\u30bf<\/td>\n<td>example.com?lang=fr<\/td>\n<td>\u5b9f\u88c5\u306f\u7c21\u5358<\/td>\n<td>\u591a\u8a00\u8a9e\u69cb\u9020\u3068\u3057\u3066\u306f\u63a8\u5968\u3055\u308c\u306b\u304f\u3044<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u305f\u3068\u3048\u3070\u30a2\u30a6\u30c8\u30c9\u30a2\u7528\u54c1\u30b5\u30a4\u30c8\u3067\u7c73\u56fd\u30fb\u30d5\u30e9\u30f3\u30b9\u30fb\u65e5\u672c\u3092\u5c55\u958b\u3059\u308b\u306a\u3089\u3001ccTLD \u3067\u5206\u3051\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3057\u3001\u30b5\u30d6\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u3067\u307e\u3068\u3081\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002\u30b5\u30a4\u30c8\u898f\u6a21\u3084\u904b\u7528\u4f53\u5236\u306b\u5408\u308f\u305b\u3066\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Hreflang \u30bf\u30b0\u306e\u6982\u5ff5\u3068\u4f7f\u3044\u65b9<\/h2>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"5827\" src=\"https:\/\/orca-biz.com\/wp-content\/uploads\/2025\/06\/ilya-pavlov-OqtafYT5kTw-unsplash-1024x684.jpg\" alt=\"\u591a\u570b\u8a9e\u7cfb\u7db2\u5740\u985e\u578b\u5168\u89e3\u6790\uff1a\u5f9e Hreflang \u6a19\u7c64\u5230 SEO \u5be6\u6230\u6280\u5de7\" class=\"wp-image-5827\" \/><\/figure>\n<\/figure>\n<p>URL \u69cb\u9020\u306b\u52a0\u3048\u3066\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3078\u300c\u3053\u306e\u30da\u30fc\u30b8\u306f\u3069\u306e\u8a00\u8a9e\u30fb\u5730\u57df\u5411\u3051\u304b\u300d\u3092\u4f1d\u3048\u308b\u306e\u304c Hreflang \u30bf\u30b0\u3067\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">Hreflang \u30bf\u30b0\u3068\u306f<\/h3>\n<p>Hreflang \u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u5bfe\u3057\u3066\u300c\u3053\u306e\u30da\u30fc\u30b8\u306f\u3053\u306e\u8a00\u8a9e\u306e\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u3067\u3059\u300d\u3068\u77e5\u3089\u305b\u308b HTML \u5c5e\u6027\u3067\u3059\u3002\u30da\u30fc\u30b8\u306e &#8220; \u3084 XML Sitemap \u306b\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u82f1\u8a9e\u7248\u3068\u30d5\u30e9\u30f3\u30b9\u8a9e\u7248\u304c\u3042\u308b\u5834\u5408\u3001\u305d\u308c\u305e\u308c\u3092\u76f8\u4e92\u306b\u793a\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001Google \u304c\u9069\u5207\u306a\u30da\u30fc\u30b8\u3092\u9069\u5207\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u51fa\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u57fa\u672c\u306e\u66f8\u304d\u65b9<\/h3>\n<pre class=\"wp-block-code\"><code>&lt;link rel=\"alternate\" hreflang=\"fr\" href=\"https:\/\/example.com\/fr\/\" \/&gt;<\/code><\/pre>\n<p>\u3053\u308c\u306f\u300c\u30d5\u30e9\u30f3\u30b9\u8a9e\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u3053\u306e\u30da\u30fc\u30b8\u3092\u793a\u3059\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u8a00\u8a9e\u30b3\u30fc\u30c9\u3068\u5730\u57df\u30b3\u30fc\u30c9<\/h3>\n<ul class=\"wp-block-list\">\n<li>\u8a00\u8a9e\u30b3\u30fc\u30c9\u306f ISO 639-1 \u3092\u4f7f\u3046\uff08\u4f8b: en, fr, zh\uff09<\/li>\n<li>\u5730\u57df\u3092\u660e\u78ba\u306b\u3059\u308b\u306a\u3089 ISO 3166-1 \u3092\u52a0\u3048\u308b\uff08\u4f8b: en-us, zh-tw\uff09<\/li>\n<\/ul>\n<p>WordPress \u3084 Shopify \u3067\u306f\u3001SEO \u30d7\u30e9\u30b0\u30a4\u30f3\u3084\u5916\u90e8\u30c4\u30fc\u30eb\u3067 Hreflang \u3092\u81ea\u52d5\u751f\u6210\u3067\u304d\u308b\u3053\u3068\u3082\u591a\u3044\u3067\u3059\u3002\u624b\u66f8\u304d\u3067\u306a\u304f\u3066\u3082\u3001\u4ed5\u7d44\u307f\u3067\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/orca-biz.com\/ja\/sitemap-instruction\" data-type=\"link\" data-id=\"https:\/\/orca-biz.com\/sitemap-instruction\">Sitemap \u306e\u4f5c\u308a\u65b9\u3068 SEO \u52b9\u679c\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/a><\/p>\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">SEO \u6700\u9069\u5316\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/h2>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" data-id=\"5830\" src=\"https:\/\/orca-biz.com\/wp-content\/uploads\/2025\/06\/hal-gatewood-weRQAu9TA-A-unsplash-1024x683.jpg\" alt=\"\u591a\u570b\u8a9e\u7cfb\u7db2\u5740\u985e\u578b\u5168\u89e3\u6790\uff1a\u5f9e Hreflang \u6a19\u7c64\u5230 SEO \u5be6\u6230\u6280\u5de7\" class=\"wp-image-5830\" \/><\/figure>\n<\/figure>\n<p>\u591a\u8a00\u8a9e URL \u3068 Hreflang \u306e\u8003\u3048\u65b9\u304c\u5206\u304b\u3063\u305f\u3089\u3001\u6b21\u306f\u5b9f\u969b\u306b SEO \u306e\u6210\u679c\u3078\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">1. \u69cb\u9020\u306f\u30d6\u30e9\u30f3\u30c9\u3068\u904b\u7528\u30ea\u30bd\u30fc\u30b9\u3067\u6c7a\u3081\u308b<\/h3>\n<ul class=\"wp-block-list\">\n<li>\u5927\u898f\u6a21\u30d6\u30e9\u30f3\u30c9\u3067\u5730\u57df\u4fe1\u53f7\u3092\u5f37\u304f\u3057\u305f\u3044\u306a\u3089 ccTLD<\/li>\n<li>\u4e2d\u5c0f\u4f01\u696d\u3067\u7ba1\u7406\u3092\u307e\u3068\u3081\u305f\u3044\u306a\u3089\u30b5\u30d6\u30c7\u30a3\u30ec\u30af\u30c8\u30ea<\/li>\n<li>\u8a00\u8a9e\u3054\u3068\u306b\u904b\u7528\u3092\u5206\u3051\u305f\u3044\u306a\u3089\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">2. self-referencing hreflang \u3092\u5fd8\u308c\u306a\u3044<\/h3>\n<p>\u5404\u30da\u30fc\u30b8\u306f\u81ea\u5206\u81ea\u8eab\u3092\u6307\u3059 hreflang \u3082\u5fc5\u8981\u3067\u3059\u3002\u5168\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u95a2\u4fc2\u3092 Google \u306b\u6b63\u3057\u304f\u7406\u89e3\u3055\u305b\u308b\u305f\u3081\u3067\u3059\u3002\u30da\u30fc\u30b8\u6570\u304c\u591a\u3044\u306a\u3089 Sitemap \u5074\u3067\u307e\u3068\u3081\u3066\u7ba1\u7406\u3059\u308b\u3068\u904b\u7528\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3 class=\"wp-block-heading\">3. \u30bf\u30a4\u30c8\u30eb\u30fb\u8aac\u660e\u6587\u30fb\u5185\u90e8\u30ea\u30f3\u30af\u3082\u6574\u3048\u308b<\/h3>\n<p>\u5404\u8a00\u8a9e\u30da\u30fc\u30b8\u306b\u306f\u3001\u305d\u306e\u8a00\u8a9e\u306b\u5408\u3063\u305f title \u3068 meta description 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href=\"https:\/\/developers.google.com\/search\/docs\/specialty\/international\/managing-multi-regional-sites?hl=ja\" target=\"_blank\" rel=\"noopener\">Google Search Central \u306e\u89e3\u8aac<\/a><\/p>\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n<p>\u56fd\u969b SEO \u306f\u3001\u5358\u306b\u8a00\u8a9e\u3092\u5897\u3084\u305b\u3070\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u9069\u5207\u306a URL \u69cb\u9020\u3092\u9078\u3073\u3001Hreflang 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