{"id":8652,"date":"2024-09-09T01:38:04","date_gmt":"2024-09-08T17:38:04","guid":{"rendered":"https:\/\/orca-biz.com\/what-is-eeat-2"},"modified":"2026-06-14T16:15:18","modified_gmt":"2026-06-14T08:15:18","slug":"what-is-eeat","status":"publish","type":"post","link":"https:\/\/orca-biz.com\/ja\/what-is-eeat","title":{"rendered":"E-E-A-T\u3068\u306f\uff1fGoogle \u691c\u7d22\u54c1\u8cea\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u66f4\u65b0\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u3092\u3069\u3046\u9ad8\u3081\u308b\u304b"},"content":{"rendered":"

E-E-A-T \u306f Google \u306e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u539f\u5247\u3067\u3001\u5c02\u9580\u6027\uff08Expertise\uff09<\/strong>\u3001\u6a29\u5a01\u6027\uff08Authority\uff09<\/strong>\u3001\u4fe1\u983c\u6027\uff08Trust\uff09<\/strong>\u3001\u305d\u3057\u3066 \u7d4c\u9a13\uff08Experience\uff09<\/strong> \u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n

2022\u5e7412\u6708\u3001Google \u306f\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u3092\u66f4\u65b0\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f Google \u304c\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u8abf\u6574\u3059\u308b\u3046\u3048\u3067\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308b\u3082\u306e\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u5185\u5bb9\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u304b\u3001\u3069\u308c\u304c\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u66f4\u65b0\u3067\u306f\u3001\u5f93\u6765\u306e E-A-T \u306b\u300c\u7d4c\u9a13\uff08Experience\uff09\u300d\u304c\u52a0\u308f\u308a\u3001E-E-A-T \u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u3001\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30b5\u30a4\u30c8\u5168\u4f53\u3092\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u3069\u3046\u6700\u9069\u5316\u3059\u308b\u304b\u3092\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u3067\u9806\u756a\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

<\/div>\n

1. \u3082\u3068\u3082\u3068\u306e E-A-T \u3068\u306f\uff1f<\/h2>\n
<\/div>\n

E-A-T<\/strong> \u306f\u3001\u5c02\u9580\u6027\uff08Expertise\uff09<\/strong>\u3001\u6a29\u5a01\u6027\uff08Authority\uff09<\/strong>\u3001\u4fe1\u983c\u6027\uff08Trust\uff09<\/strong> \u306e3\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u3002Google \u306f\u3053\u306e3\u3064\u3092\u3001\u30b5\u30a4\u30c8\u5185\u5bb9\u304c\u9ad8\u54c1\u8cea\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u4e2d\u5fc3\u57fa\u6e96\u3068\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n

1. \u5c02\u9580\u6027\uff08Expertise\uff09<\/h3>\n

Google \u306f\u3001\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u304c\u5341\u5206\u306a\u5c02\u9580\u77e5\u8b58\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\u7279\u5b9a\u5206\u91ce\u306e\u5185\u5bb9\u3067\u3042\u308c\u3070\u3001\u5c02\u9580\u5bb6\u306e\u610f\u898b\u3084\u8457\u8005\u81ea\u8eab\u306e\u5c02\u9580\u80cc\u666f\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

2. \u6a29\u5a01\u6027\uff08Authority\uff09<\/h3>\n

\u6a29\u5a01\u6027\u306f\u3001\u305d\u306e\u30b5\u30a4\u30c8\u304c\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u6e90\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002\u5185\u5bb9\u305d\u306e\u3082\u306e\u3060\u3051\u3067\u306a\u304f\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u8a55\u5224\u3082 Google \u306e\u8a55\u4fa1\u306b\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n

3. \u4fe1\u983c\u6027\uff08Trust\uff09<\/h3>\n

\u4fe1\u983c\u6027\u306f\u3001\u30b5\u30a4\u30c8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u308c\u3060\u3051\u5b89\u5fc3\u3057\u3066\u4f7f\u3048\u308b\u304b\u3092\u8868\u3057\u307e\u3059\u3002\u30d5\u30a7\u30a4\u30af\u30cb\u30e5\u30fc\u30b9\u5bfe\u7b56\u3001SSL \u306e\u5c0e\u5165\u306a\u3069\u306e\u5b89\u5168\u6027\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u5185\u5bb9\u306e\u6b63\u78ba\u6027\u3068\u30b5\u30a4\u30c8\u306e\u5b89\u5168\u6027\u306e\u4e21\u65b9\u304c\u8a55\u4fa1\u5bfe\u8c61\u3067\u3059\u3002<\/p>\n

\ud83d\udcdd \u3072\u3068\u3053\u3068\u3067\u8a00\u3046\u3068<\/strong>\u3001E-A-T \u306f Google \u304c\u300c\u6b63\u78ba\u3067\u3001\u5c02\u9580\u7684\u3067\u3001\u4fe1\u983c\u3067\u304d\u308b\u300d\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3069\u3046\u304b\u3092\u898b\u6975\u3081\u308b\u305f\u3081\u306e\u57fa\u6e96\u3067\u3059\u3002<\/p>\n

<\/div>\n

2. \u65b0\u3057\u304f\u52a0\u308f\u3063\u305f E \u3068\u306f\uff1f<\/h2>\n
<\/div>\n

E-E-A-T \u3067\u306f\u3001\u65b0\u305f\u306b \u7d4c\u9a13\uff08Experience\uff09<\/strong> \u304c\u52a0\u308f\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u8005\u306e\u4e00\u6b21\u4f53\u9a13\u3084\u5b9f\u969b\u306e\u7d4c\u9a13\u3092\u91cd\u8996\u3059\u308b\u8003\u3048\u65b9\u3067\u3059\u3002<\/p>\n

Google \u306f\u300c\u4e00\u6b21\u7d4c\u9a13\u3084\u751f\u6d3b\u7d4c\u9a13\u3092\u6301\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u8005\u306e\u5185\u5bb9\u306f\u3001\u3088\u308a\u4fe1\u983c\u3055\u308c\u3084\u3059\u3044\u300d\u3068\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u3067\u306f\u3001\u5b9f\u969b\u306b\u4f7f\u3063\u305f\u4eba\u306e\u611f\u60f3\u306e\u307b\u3046\u304c\u3001\u7406\u8ad6\u3060\u3051\u306e\u30ec\u30d3\u30e5\u30fc\u3088\u308a\u4fe1\u983c\u3055\u308c\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n

\u3064\u307e\u308a\u4eca\u5f8c\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3067\u306f\u3001\u5546\u54c1\u3092\u4f7f\u3063\u305f\u7d4c\u9a13\u3001\u73fe\u5730\u3092\u8a2a\u308c\u305f\u7d4c\u9a13\u3001\u8ab0\u304b\u3068\u76f4\u63a5\u3084\u308a\u53d6\u308a\u3057\u305f\u7d4c\u9a13\u306a\u3069\u3001\u4e00\u6b21\u60c5\u5831\u3092\u793a\u3059\u3053\u3068\u304c\u3088\u308a\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

<\/div>\n

\u25a0 \u4fe1\u983c\u6027\u304c\u6700\u91cd\u8981<\/h3>\n

E-E-A-T \u306e4\u8981\u7d20\u306e\u4e2d\u3067\u3082\u3001\u4fe1\u983c\u6027\uff08Trust\uff09<\/strong> \u306f\u6700\u3082\u91cd\u8981\u306a\u4e2d\u5fc3\u8981\u7d20\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002Google \u306b\u3088\u308b\u3068\u3001\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u7d4c\u9a13\u306f\u3001\u3059\u3079\u3066\u4fe1\u983c\u6027\u306e\u4e0a\u306b\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u5185\u5bb9\u306e\u54c1\u8cea\u3060\u3051\u3067\u306a\u304f\u3001\u30b5\u30a4\u30c8\u306e\u5b89\u5168\u6027\u3084\u60c5\u5831\u306e\u6b63\u78ba\u6027\u3082\u4fe1\u983c\u6027\u306e\u8a55\u4fa1\u306b\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n

\u516c\u5f0f\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u306f\u3001EC \u30b5\u30a4\u30c8\u306f\u5b89\u5168\u306a\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u3068\u4fe1\u983c\u3067\u304d\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3092\u5099\u3048\u308b\u3079\u304d\u3067\u3042\u308a\u3001\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u306f\u672c\u7269\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u306b YMYL<\/strong>\uff08Your Money Your Life\uff09\u5206\u91ce\u306e\u5185\u5bb9\u3067\u306f\u3001\u8aa4\u89e3\u3084\u640d\u5bb3\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u6b63\u78ba\u306a\u60c5\u5831\u63d0\u4f9b\u304c\u5fc5\u9808\u3067\u3059\u3002<\/p>\n

<\/div>\n

3. E-E-A-T \u3092\u3082\u3068\u306b\u30b5\u30a4\u30c8\u5185\u5bb9\u3092\u3069\u3046\u6700\u9069\u5316\u3059\u308b\u304b\uff1f<\/h2>\n
<\/div>\n

\u65b0\u3057\u3044 E-E-A-T \u306b\u5408\u308f\u305b\u3066\u3001\u30b5\u30a4\u30c8\u7ba1\u7406\u8005\u306f\u3069\u306e\u3088\u3046\u306b\u6700\u9069\u5316\u3059\u3079\u304d\u3067\u3057\u3087\u3046\u304b\u3002\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n

    \n
  1. \u4e00\u6b21\u7d4c\u9a13\u3092\u3057\u3063\u304b\u308a\u898b\u305b\u308b<\/strong>
    \u500b\u4eba\u306e\u7d4c\u9a13\u3001\u4f7f\u7528\u4f53\u9a13\u3001\u5c02\u9580\u5bb6\u3068\u3057\u3066\u306e\u898b\u89e3\u3092\u5185\u5bb9\u306b\u5165\u308c\u3001\u4fe1\u983c\u6027\u3068\u5c02\u9580\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/li>\n
  2. \u300c\u79c1\u305f\u3061\u306b\u3064\u3044\u3066\u300d\u3068\u8457\u8005\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u5145\u5b9f\u3055\u305b\u308b<\/strong>
    \u904b\u55b6\u8005\u3084\u57f7\u7b46\u8005\u306e\u60c5\u5831\u3092\u8a73\u3057\u304f\u793a\u3057\u3001\u4fe1\u983c\u611f\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/li>\n
  3. \u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3092\u4e0a\u3052\u308b<\/strong>
    \u4e3b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u5c02\u9580\u6027\u304c\u9ad8\u304f\u3001\u6a29\u5a01\u3042\u308b\u30bd\u30fc\u30b9\u3092\u5f15\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/li>\n
  4. \u4fe1\u983c\u3067\u304d\u308b\u5916\u90e8\u30ea\u30f3\u30af\u3092\u4f5c\u308b<\/strong>
    \u4fe1\u983c\u6027\u306e\u3042\u308b\u5916\u90e8\u60c5\u5831\u3068\u3064\u306a\u3052\u308b\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u8a55\u4fa1\u3092\u652f\u3048\u307e\u3059\u3002<\/li>\n<\/ol>\n

    Google \u306e\u63a8\u5968<\/h4>\n
      \n
    • Google \u516c\u5f0f\u6587\u66f8<\/strong> \u3067\u306f\u3001\u5c02\u9580\u6027\u3068\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u3001\u4e00\u6b21\u7d4c\u9a13\u3092\u7d99\u7d9a\u7684\u306b\u793a\u3059\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30b5\u30a4\u30c8\u306e\u5b89\u5168\u6027\u3068\u900f\u660e\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u3082\u3001\u4fe1\u983c\u6027\u5411\u4e0a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n
    • SEO \u4f1a\u793e\u306e\u63d0\u6848<\/strong> \u3067\u306f\u3001SEO \u3092\u884c\u3046\u969b\u306b\u3001\u5185\u5bb9\u306e\u771f\u5b9f\u6027\u3001\u6280\u8853\u7684\u306a\u5b89\u5b9a\u6027\u3001\u8457\u8005\u306e\u5c02\u9580\u6027\u306e\u898b\u305b\u65b9\u3092\u512a\u5148\u3059\u3079\u304d\u3060\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n
      <\/div>\n

      \u307e\u3068\u3081<\/h2>\n

      \u65b0\u7248 E-E-A-T \u306e\u5c0e\u5165\u306f\u3001Google \u304c\u691c\u7d22\u7d50\u679c\u306e\u54c1\u8cea\u5411\u4e0a\u3092\u7d9a\u3051\u3066\u3044\u308b\u3053\u3068\u306e\u8868\u308c\u3067\u3059\u3002\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306f\u3001\u5b9f\u969b\u306e\u7d4c\u9a13\u3001\u5c02\u9580\u6027\u3001\u6a29\u5a01\u6027\u3092\u3057\u3063\u304b\u308a\u793a\u3057\u3001Google \u306e\u6700\u65b0\u57fa\u6e96\u306b\u5408\u3046\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6700\u7d42\u7684\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u672c\u5f53\u306b\u5f79\u7acb\u3064\u3001\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n

      \u8a18\u4e8b\u3092\u66f8\u304f\u524d\u306b\u3001\u6b21\u306e\u8cea\u554f\u3092\u81ea\u5206\u306b\u6295\u3052\u304b\u3051\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u81ea\u5206\u306e\u5185\u5bb9\u306f\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u6301\u3063\u3066\u3044\u308b\u304b\uff1f \u30e6\u30fc\u30b6\u30fc\u306e\u5b9f\u969b\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3067\u304d\u308b\u304b\uff1f \u305d\u308c\u304c\u9ad8\u54c1\u8cea\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306e\u51fa\u767a\u70b9\u3067\u3059\u3002<\/p>\n

      {
      \n “@context”: “https:\/\/schema.org”,
      \n “@type”: “FAQPage”,
      \n “mainEntity”: [
      \n {
      \n “@type”: “Question”,
      \n “name”: “E-E-A-T \u3068\u306f\u4f55\u3067\u3059\u304b\uff1f”,
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