{"id":8626,"date":"2025-01-13T13:17:11","date_gmt":"2025-01-13T05:17:11","guid":{"rendered":"https:\/\/orca-biz.com\/what-is-ymyl-2"},"modified":"2026-06-14T15:38:16","modified_gmt":"2026-06-14T07:38:16","slug":"what-is-ymyl","status":"publish","type":"post","link":"https:\/\/orca-biz.com\/ja\/what-is-ymyl","title":{"rendered":"YMYL\u3068\u306f\uff1f\u30b5\u30a4\u30c8\u306e\u5c02\u9580\u6027\u3068\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e E-E-A-T \u54c1\u8cea\u30ac\u30a4\u30c9\u89e3\u8aac"},"content":{"rendered":"

\u73fe\u4ee3\u3067\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3068\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u65e5\u5e38\u751f\u6d3b\u306b\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3061\u3087\u3063\u3068\u3057\u305f\u7591\u554f\u304b\u3089\u7dca\u6025\u306e\u8ab2\u984c\u307e\u3067\u3001\u79c1\u305f\u3061\u306f\u307e\u305a Google \u3067\u8abf\u3079\u308b\u3053\u3068\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3057\u304b\u3057\u3001\u5065\u5eb7\u3084\u304a\u91d1\u306e\u3088\u3046\u306a\u91cd\u5927\u306a\u30c6\u30fc\u30de\u3067\u306f\u3001\u60c5\u5831\u306e\u6b63\u78ba\u3055\u304c\u751f\u547d\u3001\u8ca1\u7523\u3001\u5b89\u5168<\/span> \u306b\u76f4\u7d50\u3057\u307e\u3059\u3002\u3053\u308c\u304c Google \u304c YMYL\uff08Your Money or Your Life\uff09\u30da\u30fc\u30b8<\/mark> \u306b\u53b3\u3057\u3044\u57fa\u6e96\u3092\u8a2d\u3051\u3066\u3044\u308b\u7406\u7531\u306e\u3072\u3068\u3064\u3067\u3059\u3002<\/p>\n

Web \u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u306f\u3001\u6b63\u78ba\u306a\u60c5\u5831\u3060\u3051\u3067\u306a\u304f\u3001\u5c02\u9580\u6027\u3001\u6a29\u5a01\u6027\u3001\u4fe1\u983c\u6027<\/span> \u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001YMYL \u30da\u30fc\u30b8\u306b\u304a\u3051\u308b SEO \u6226\u7565\u3068\u3001\u54c1\u8cea\u3092\u9ad8\u3081\u3066\u9806\u4f4d\u5411\u4e0a\u306b\u3064\u306a\u3052\u308b\u8003\u3048\u65b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

<\/div>\n

YMYL\u3068\u306f\uff1f<\/h2>\n
\n
\"YMYL\u3068\u306f\uff1f<\/figure>\n<\/figure>\n
<\/div>\n

YMYL<\/strong> \u306f \u201cYour Money or Your Life<\/span>\u201d \u306e\u7565\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u751f\u6d3b\u306e\u8cea\u3001\u5065\u5eb7\u3001\u8ca1\u52d9\u3001\u5b89\u5168\u306a\u3069\u306b\u5927\u304d\u304f\u95a2\u308f\u308b\u30da\u30fc\u30b8\u3092\u6307\u3057\u307e\u3059\u3002\u5185\u5bb9\u304c\u4e0d\u6b63\u78ba\u3060\u3063\u305f\u308a\u53e4\u304b\u3063\u305f\u308a\u3059\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u6df1\u523b\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

Google \u306f\u3001\u60c5\u5831\u304c\u3042\u3075\u308c\u308b\u6642\u4ee3\u306b\u8aa4\u60c5\u5831\u304c\u4eba\u3005\u306e\u751f\u6d3b\u3084\u5b89\u5168\u306b\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u306a\u3044\u3088\u3046\u3001YMYL \u306b\u95a2\u3059\u308b\u57fa\u6e96\u3092\u53b3\u3057\u304f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u305d\u306e\u305f\u3081\u3001\u4fe1\u983c\u6027\u306e\u4f4e\u3044\u30da\u30fc\u30b8\u306f\u691c\u7d22\u9806\u4f4d\u304c\u4e0b\u304c\u308a\u3084\u3059\u304f\u3001\u7279\u306b\u304a\u91d1\uff08Money\uff09\u3084\u547d\uff08Life\uff09\u306b\u95a2\u308f\u308b\u30c6\u30fc\u30de\u3067\u306f\u8a55\u4fa1\u304c\u3088\u308a\u53b3\u683c\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

<\/div>\n

\u3069\u3093\u306a\u696d\u7a2e\u304c YMYL \u306b\u5165\u308b\uff1f<\/h2>\n
\n
\"YMYL\u3068\u306f\uff1f<\/figure>\n<\/figure>\n
<\/div>\n

Google \u306f YMYL \u306b\u542b\u307e\u308c\u308b\u696d\u7a2e\u3082\u660e\u78ba\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u4ee3\u8868\u4f8b\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n

    \n
  1. \u5065\u5eb7<\/strong>: \u533b\u7642\u30a2\u30c9\u30d0\u30a4\u30b9\u3001\u75c5\u6c17\u306e\u6cbb\u7642\u3001\u85ac\u306e\u4f7f\u3044\u65b9\u3001\u30e1\u30f3\u30bf\u30eb\u30d8\u30eb\u30b9\u3001\u6804\u990a\u60c5\u5831\u306a\u3069\u3002<\/li>\n
  2. \u91d1\u878d<\/strong>: \u6295\u8cc7\u3001\u4fdd\u967a\u3001\u30ed\u30fc\u30f3\u3001\u4f4f\u5b85\u8cfc\u5165\u3001\u5927\u5b66\u9032\u5b66\u306a\u3069\u306e\u610f\u601d\u6c7a\u5b9a\u3002<\/li>\n
  3. \u6cd5\u5f8b<\/strong>: \u6cd5\u7684\u624b\u7d9a\u304d\u3001\u8a34\u8a1f\u306e\u52a9\u8a00\u3001\u5951\u7d04\u6761\u9805\u306a\u3069\u3002<\/li>\n
  4. \u9ad8\u984d\u306a\u8cfc\u8cb7\u5224\u65ad<\/strong>: \u4f4f\u5b85\u3084\u81ea\u52d5\u8eca\u306a\u3069\u5927\u304d\u306a\u91d1\u984d\u304c\u52d5\u304f\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u3059\u308b\u60c5\u5831\u3002<\/li>\n
  5. \u30cb\u30e5\u30fc\u30b9\u30fb\u30e1\u30c7\u30a3\u30a2\u30fb\u653f\u5e9c\u60c5\u5831<\/strong>: \u5730\u57df\u3084\u56fd\u306e\u653f\u7b56\u3001\u707d\u5bb3\u5bfe\u5fdc\u3001\u56fd\u969b\u7684\u306a\u51fa\u6765\u4e8b\u306a\u3069\u3002\u3059\u3079\u3066\u306e\u30cb\u30e5\u30fc\u30b9\u304c YMYL \u306b\u306a\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u5f71\u97ff\u7bc4\u56f2\u306e\u5927\u304d\u3044\u30c6\u30fc\u30de\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002<\/li>\n
  6. \u305d\u306e\u4ed6\u3001\u91cd\u5927\u306a\u5224\u65ad\u306b\u5f71\u97ff\u3059\u308b\u60c5\u5831<\/strong>: \u4e2d\u7d76\u3084\u4ea4\u901a\u5b89\u5168\u60c5\u5831\u306a\u3069\u3001\u751f\u6d3b\u3084\u5065\u5eb7\u306b\u5f37\u304f\u95a2\u308f\u308b\u30c6\u30fc\u30de\u3002<\/li>\n<\/ol>\n
    <\/div>\n

    \u3053\u306e\u3088\u3046\u306a\u30c6\u30fc\u30de\u3092\u6271\u3046\u30b5\u30a4\u30c8\u306f\u3001\u57fa\u672c\u7684\u306a HTTPS \u5b89\u5168\u8a3c\u660e\u66f8\u3092\u6574\u3048\u308b\u3060\u3051\u3067\u306a\u304f\u3001YMYL \u306e\u5be9\u67fb\u57fa\u6e96\u306b\u5408\u3046\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u7d50\u679c\u3067\u306e\u4fe1\u983c\u6027\u3082\u9ad8\u307e\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

    <\/div>\n

    \u53c2\u8003\u8cc7\u6599: Google \u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a><\/p>\n

    <\/div>\n

    YMYL \u306e\u5be9\u67fb\u30dd\u30a4\u30f3\u30c8: E-E-A-T<\/h2>\n

    \u3067\u306f\u3001YMYL \u306e\u8a55\u4fa1\u3067\u7279\u306b\u91cd\u8981\u306a\u8981\u7d20\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3053\u3067\u6b20\u304b\u305b\u306a\u3044\u306e\u304c E-E-A-T \u3067\u3059\u3002<\/p>\n

    Google \u306f 2022 \u5e74 12 \u6708\u306b\u691c\u7d22\u54c1\u8cea\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/u><\/a>\u3092\u66f4\u65b0\u3057\u307e\u3057\u305f\u3002E-E-A-T \u306f\u3001Google \u304c\u30e6\u30fc\u30b6\u30fc\u610f\u56f3\u306b\u5408\u3046\u5185\u5bb9\u304b\u3069\u3046\u304b\u3001\u826f\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3069\u3046\u304b\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306e\u91cd\u8981\u306a\u8003\u3048\u65b9\u3067\u3059\u3002<\/p>\n

    <\/div>\n

    E-E-A-T \u306f \u5c02\u9580\u6027\uff08Expertise\uff09\u3001\u6a29\u5a01\u6027\uff08Authority\uff09\u3001\u4fe1\u983c\u6027\uff08Trust\uff09\u3001\u7d4c\u9a13\uff08Experience\uff09<\/strong> \u306e4\u3064\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n

    <\/div>\n
    \n
    \"YMYL\u3068\u306f\uff1f<\/figure>\n<\/figure>\n
    <\/div>\n

    \u3053\u3053\u3067\u306f\u300c\u7cd6\u5c3f\u75c5\u60a3\u8005\u304c\u6bce\u65e5\u306e\u98df\u4e8b\u3092\u3069\u3046\u7d44\u307f\u7acb\u3066\u308b\u304b\u300d\u3068\u3044\u3046\u30c6\u30fc\u30de\u3092\u4f8b\u306b\u3001E-E-A-T \u306e\u898b\u3089\u308c\u65b9\u3092\u6574\u7406\u3057\u307e\u3059\u3002YMYL \u9818\u57df\u3067\u4e0a\u4f4d\u3092\u72d9\u3046\u306b\u306f\u3001\u3069\u3093\u306a\u60c5\u5831\u304c\u5fc5\u8981\u304b\u3082\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

    <\/div>\n

    E: Experience\uff08\u7d4c\u9a13\uff09<\/strong><\/h3>\n
      \n
    • \u4f8b<\/strong>: \u8a18\u4e8b\u306e\u8457\u8005\u304c\u73fe\u5f79\u306e\u7ba1\u7406\u6804\u990a\u58eb\u3067\u3001\u81e8\u5e8a\u73fe\u5834\u3067\u7cd6\u5c3f\u75c5\u60a3\u8005\u306e\u98df\u4e8b\u6539\u5584\u3092\u3069\u306e\u3088\u3046\u306b\u652f\u63f4\u3057\u305f\u304b\u3092\u5b9f\u4f53\u9a13\u3068\u3057\u3066\u7d39\u4ecb\u3057\u3066\u3044\u308b\u3002<\/li>\n
    • \u5be9\u67fb\u30dd\u30a4\u30f3\u30c8<\/strong>: Google \u306f\u3001\u8457\u8005\u304c\u7cd6\u5c3f\u75c5\u306e\u98df\u4e8b\u7ba1\u7406\u306b\u95a2\u3059\u308b\u5b9f\u4f53\u9a13\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u75c7\u4f8b\u3084\u30b9\u30c8\u30fc\u30ea\u30fc\u306f\u8aac\u5f97\u529b\u3092\u9ad8\u3081\u307e\u3059\u3002<\/li>\n<\/ul>\n
      <\/div>\n

      Expertise\uff08\u5c02\u9580\u6027\uff09<\/strong><\/h3>\n
        \n
      • \u4f8b<\/strong>: \u4f4e GI \u98df\u54c1\u306e\u8003\u3048\u65b9\u3092\u4e01\u5be7\u306b\u89e3\u8aac\u3057\u3001\u5b66\u8853\u8a8c\u3084\u6709\u540d\u533b\u7642\u6a5f\u95a2\uff08\u4f8b: \u7c73\u56fd\u7cd6\u5c3f\u75c5\u5354\u4f1a\uff09\u306e\u7814\u7a76\u30c7\u30fc\u30bf\u3092\u5f15\u7528\u3057\u3066\u3001\u98df\u4e8b\u63d0\u6848\u306e\u79d1\u5b66\u7684\u6839\u62e0\u3092\u793a\u3057\u3066\u3044\u308b\u3002<\/li>\n
      • \u5be9\u67fb\u30dd\u30a4\u30f3\u30c8<\/strong>: \u533b\u5b66\u3084\u6804\u990a\u5b66\u306e\u5c02\u9580\u77e5\u8b58\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u304b\u3001\u307e\u305f\u8457\u8005\u304c\u95a2\u9023\u3059\u308b\u5b66\u4f4d\u3084\u8cc7\u683c\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u304c\u78ba\u8a8d\u3055\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n
        <\/div>\n
        \n
        \"YMYL\u3068\u306f\uff1f<\/figure>\n<\/figure>\n
        <\/div>\n

        Authoritativeness\uff08\u6a29\u5a01\u6027\uff09<\/strong><\/h3>\n
          \n
        • \u4f8b<\/strong>: \u533b\u7642\u6a5f\u95a2\u304c\u904b\u55b6\u3059\u308b\u30b5\u30a4\u30c8\u3001\u307e\u305f\u306f\u75c5\u9662\u3084\u5065\u5eb7\u5354\u4f1a\u306a\u3069\u306e\u5c02\u9580\u7d44\u7e54\u3068\u9023\u643a\u3057\u3066\u3044\u308b\u3002\u8457\u8005\u306e\u7d4c\u6b74\u3084\u8cc7\u683c\u3001\u7de8\u96c6\u30c1\u30fc\u30e0\u306e\u80cc\u666f\u3082\u660e\u793a\u3057\u3066\u3044\u308b\u3002<\/li>\n
        • \u5be9\u67fb\u30dd\u30a4\u30f3\u30c8<\/strong>: Google \u306f\u3001\u30b5\u30a4\u30c8\u3084\u8457\u8005\u304c\u533b\u7642\u5206\u91ce\u3067\u6a29\u5a01\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3001\u4ed6\u306e\u5c02\u9580\u5bb6\u3084\u6a5f\u95a2\u304b\u3089\u5f15\u7528\u30fb\u652f\u6301\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n
          <\/div>\n

          Trustworthiness\uff08\u4fe1\u983c\u6027\uff09<\/strong><\/h3>\n
            \n
          • \u4f8b<\/strong>: \u8a18\u4e8b\u306e\u516c\u958b\u65e5\u3084\u66f4\u65b0\u65e5\u304c\u660e\u793a\u3055\u308c\u3001\u53c2\u8003\u8cc7\u6599\u306e\u51fa\u5178\uff08\u533b\u5b66\u8a8c\u3001\u516c\u5f0f\u30ac\u30a4\u30c9\u306a\u3069\uff09\u3082\u900f\u660e\u306b\u793a\u3055\u308c\u3066\u3044\u308b\u3002\u3055\u3089\u306b\u3001\u660e\u78ba\u306a\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u3068\u554f\u3044\u5408\u308f\u305b\u5148\u304c\u3042\u308b\u3002<\/li>\n
          • \u5be9\u67fb\u30dd\u30a4\u30f3\u30c8<\/strong>: \u60c5\u5831\u6e90\u304c\u4fe1\u983c\u3067\u304d\u308b\u304b\u3001\u5b9a\u671f\u66f4\u65b0\u3055\u308c\u3066\u3044\u308b\u304b\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u900f\u660e\u6027\u304c\u3042\u308b\u304b\u304c\u898b\u3089\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n
            <\/div>\n

            \u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u5185\u5bb9\u306e\u5c02\u9580\u6027\u3084\u6a29\u5a01\u6027\u3060\u3051\u3067\u306a\u304f\u3001Google \u304c\u6b21\u306e\u3088\u3046\u306a\u54c1\u8cea\u30b7\u30b0\u30ca\u30eb\u3082\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n

              \n
            • HTTPS \u306e\u5b89\u5168\u8a3c\u660e\u66f8<\/li>\n
            • \u652f\u6255\u3044\u65b9\u6cd5<\/li>\n
            • \u8fd4\u54c1\u30fb\u4ea4\u63db\u30dd\u30ea\u30b7\u30fc<\/li>\n
            • \u554f\u3044\u5408\u308f\u305b\u5148\u60c5\u5831<\/li>\n
            • \u5b89\u5168\u8a8d\u8a3c\u30de\u30fc\u30af<\/li>\n
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