{"id":8589,"date":"2024-12-04T13:16:34","date_gmt":"2024-12-04T05:16:34","guid":{"rendered":"https:\/\/orca-biz.com\/utm-traffic-source-tracking-2"},"modified":"2026-06-14T14:56:50","modified_gmt":"2026-06-14T06:56:50","slug":"utm-traffic-source-tracking","status":"publish","type":"post","link":"https:\/\/orca-biz.com\/ja\/utm-traffic-source-tracking","title":{"rendered":"UTM \u3067\u6d41\u5165\u3092\u6b63\u78ba\u306b\u8ffd\u8de1\u3059\u308b\u65b9\u6cd5: \u521d\u5fc3\u8005\u5411\u3051\u306e\u6d41\u91cf\u5206\u6790\u5165\u9580"},"content":{"rendered":"

Google Analytics \u3092\u4f7f\u3044\u59cb\u3081\u308b\u3068\u3001\u6d41\u5165\u5206\u6790\u306b\u3044\u308d\u3044\u308d\u306a\u8a2d\u5b9a\u304c\u51fa\u3066\u304d\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u3082\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u521d\u5fc3\u8005\u306b\u7279\u306b\u5f79\u7acb\u3064\u306e\u304c UTM \u3067\u3059\u3002UTM \u3092\u4f7f\u3046\u3068\u3001\u3069\u306e\u6d41\u5165\u5143\u304b\u3089\u3069\u308c\u3060\u3051\u30a2\u30af\u30bb\u30b9\u304c\u6765\u305f\u306e\u304b\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001UTM \u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u304b\u3089\u3001\u5b9f\u969b\u306e\u4f7f\u3044\u65b9\u307e\u3067\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u7d39\u4ecb\u3057\u307e\u3059\u3002\u5e83\u544a\u3001\u30e1\u30fc\u30eb\u3001SNS\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\u306e\u52b9\u679c\u3092\u898b\u305f\u3044\u3068\u304d\u306b\u5f79\u7acb\u3064\u3001\u5b9f\u7528\u7684\u306a\u6d41\u91cf\u5206\u6790\u306e\u5165\u9580\u3067\u3059\u3002<\/p>\n

<\/div>\n

UTM \u3068\u306f\u4f55\u304b\uff1f<\/h2>\n

UTM \u3092\u7406\u89e3\u3059\u308b\u524d\u306b\u3001\u307e\u305a GA4 \u3092\u77e5\u3063\u3066\u304a\u304f\u3068\u5168\u4f53\u50cf\u304c\u3064\u304b\u307f\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002GA4 \u306f Google \u304c\u63d0\u4f9b\u3059\u308b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u3001\u30b5\u30a4\u30c8\u6d41\u5165\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002<\/p>\n

UTM \u306f\u3001\u305d\u306e GA4 \u306e\u4e2d\u3067\u6d41\u5165\u5143\u3092\u533a\u5225\u3059\u308b\u305f\u3081\u306e\u30e9\u30d9\u30eb\u3067\u3059\u3002\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u3069\u306e\u5a92\u4f53\u3001\u3069\u306e\u7d20\u6750\u304b\u3089\u6765\u305f\u30a2\u30af\u30bb\u30b9\u304b\u3092\u660e\u78ba\u306b\u3059\u308b<\/span> \u3053\u3068\u3067\u3001\u5206\u6790\u306e\u7cbe\u5ea6\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n

\u305f\u3068\u3048\u3070\u3001SNS \u6295\u7a3f\u3001KOL \u9023\u643a\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u3001QR \u30b3\u30fc\u30c9\u4ed8\u304d\u30c1\u30e9\u30b7\u306a\u3069\u3001\u540c\u3058\u30da\u30fc\u30b8\u306b\u96c6\u307e\u308b\u6d41\u5165\u3067\u3082\u3001UTM \u304c\u3042\u308c\u3070\u305d\u308c\u305e\u308c\u306e\u6210\u679c\u3092\u5206\u3051\u3066\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n

<\/div>\n

UTM \u306e\u6d3b\u7528\u30b7\u30fc\u30f3<\/h3>\n
    \n
  1. \u3069\u3053\u304b\u3089\u6d41\u5165\u3057\u305f\u304b\u3092\u77e5\u308b<\/strong>
    \u8907\u6570\u306e KOL \u3084\u5e83\u544a\u5a92\u4f53\u3092\u4f7f\u3063\u3066\u3044\u308b\u5834\u5408\u3001UTM \u3092\u3064\u3051\u308b\u3068\u8ab0\u306e\u65bd\u7b56\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u305f\u304b\u3092\u898b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/li>\n
  2. A\/B \u30c6\u30b9\u30c8\u3092\u6bd4\u8f03\u3059\u308b<\/strong>
    \u8907\u6570\u306e LP \u3084\u5e83\u544a\u7d20\u6750\u3092\u7528\u610f\u3057\u305f\u3068\u304d\u3001UTM \u3067\u6d41\u5165\u5143\u3092\u5206\u3051\u308b\u3068\u3001\u3069\u306e\u6848\u304c\u3088\u308a\u52b9\u679c\u7684\u304b\u3092\u6bd4\u8f03\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/li>\n
  3. \u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\u3092\u6e2c\u5b9a\u3059\u308b<\/strong>
    QR \u30b3\u30fc\u30c9\u3084\u5370\u5237\u7269\u306b\u3082 UTM \u3092\u4ed8\u3051\u308c\u3070\u3001\u7d19\u5a92\u4f53\u304b\u3089\u306e\u6d41\u5165\u3082 GA4 \u3067\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ol>\n
    <\/div>\n

    UTM \u3092\u4f7f\u3046\u30e1\u30ea\u30c3\u30c8<\/h2>\n
      \n
    • \u6d41\u5165\u5143\u3054\u3068\u306e\u6210\u679c\u304c\u308f\u304b\u308b<\/li>\n
    • \u5e83\u544a\u3084\u6295\u7a3f\u306e\u6539\u5584\u70b9\u3092\u7279\u5b9a\u3057\u3084\u3059\u3044<\/li>\n
    • GA4 \u306e\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u3084\u3059\u304f\u3067\u304d\u308b<\/li>\n
    • \u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u65bd\u7b56\u3092\u540c\u3058\u57fa\u6e96\u3067\u6bd4\u8f03\u3067\u304d\u308b<\/li>\n<\/ul>\n

      UTM \u306f\u3001\u6d41\u5165\u306e\u898b\u3048\u308b\u5316\u3092\u3059\u308b\u305f\u3081\u306e\u57fa\u672c\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3069\u306e\u65bd\u7b56\u304c\u58f2\u4e0a\u3084\u554f\u3044\u5408\u308f\u305b\u306b\u3064\u306a\u304c\u3063\u305f\u304b\u3092\u5224\u65ad\u3059\u308b\u571f\u53f0<\/span> \u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

      <\/div>\n

      \u307e\u3068\u3081<\/h2>\n

      UTM \u306f\u3001\u6d41\u91cf\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u30b7\u30f3\u30d7\u30eb\u3067\u5f37\u529b\u306a\u4ed5\u7d44\u307f\u3067\u3059\u3002GA4 \u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u65bd\u7b56\u304c\u672c\u5f53\u306b\u6210\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u304b\u3092\u898b\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

      \u307e\u305a\u306f 1 \u3064\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u3067\u3082\u3088\u3044\u306e\u3067\u3001UTM \u3092\u4ed8\u3051\u3066\u6d41\u5165\u5143\u3092\u5206\u3051\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u5206\u6790\u306e\u7cbe\u5ea6\u304c\u4e0a\u304c\u308b\u3068\u3001\u6b21\u306e\u6539\u5584\u3082\u901f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

      UTM \u3092\u4f7f\u3046\u3068\u3001\u5e83\u544a\u3001SNS\u3001\u30e1\u30fc\u30eb\u3001QR \u30b3\u30fc\u30c9\u306a\u3069\u306e\u6d41\u5165\u5143\u3092\u6b63\u78ba\u306b\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002GA4 \u3068\u5408\u308f\u305b\u3066\u4f7f\u3046\u57fa\u672c\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":4389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[685],"tags":[700,730,734,735],"showcase_cat":[],"class_list":["post-8589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-basics-ja","tag-traffic-source-tracking-ja","tag-site-data-analysis-ja","tag-utm-setting-method-ja","tag-utm-tutorial-ja"],"acf":[],"jetpack_featured_media_url":"https:\/\/orca-biz.com\/wp-content\/uploads\/2024\/12\/bench-accounting-C3V88BOoRoM-unsplash-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/orca-biz.com\/ja\/wp-json\/wp\/v2\/posts\/8589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orca-biz.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orca-biz.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orca-biz.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orca-biz.com\/ja\/wp-json\/wp\/v2\/comments?post=8589"}],"version-history":[{"count":1,"href":"https:\/\/orca-biz.com\/ja\/wp-json\/wp\/v2\/posts\/8589\/revisions"}],"predecessor-version":[{"id":8590,"href":"https:\/\/orca-biz.com\/ja\/wp-json\/wp\/v2\/posts\/8589\/revisions\/8590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orca-biz.com\/ja\/wp-json\/wp\/v2\/media\/4389"}],"wp:attachment":[{"href":"https:\/\/orca-biz.com\/ja\/wp-json\/wp\/v2\/media?parent=8589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orca-biz.com\/ja\/wp-json\/wp\/v2\/categories?post=8589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orca-biz.com\/ja\/wp-json\/wp\/v2\/tags?post=8589"},{"taxonomy":"showcase_cat","embeddable":true,"href":"https:\/\/orca-biz.com\/ja\/wp-json\/wp\/v2\/showcase_cat?post=8589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}