{"id":8570,"date":"2025-03-14T02:18:53","date_gmt":"2025-03-13T18:18:53","guid":{"rendered":"https:\/\/orca-biz.com\/utm-2"},"modified":"2026-06-14T14:24:31","modified_gmt":"2026-06-14T06:24:31","slug":"utm","status":"publish","type":"post","link":"https:\/\/orca-biz.com\/ja\/utm","title":{"rendered":"UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f\u6b63\u78ba\u306b\u6d41\u5165\u5143\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306e\u5fc5\u9808\u30c4\u30fc\u30eb"},"content":{"rendered":"

\u4eca\u3069\u306e SNS \u304c\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u306b\u6700\u3082\u6d41\u5165\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3042\u308b\u3044\u306f\u914d\u4fe1\u3057\u305f\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u53cd\u5fdc\u304c\u3069\u3046\u3060\u3063\u305f\u306e\u304b\u3001\u3059\u3050\u306b\u7b54\u3048\u3089\u308c\u307e\u3059\u304b\uff1f<\/p>\n

\u3082\u3057\u4eca\u306f\u5206\u304b\u3089\u306a\u304f\u3066\u3082\u5927\u4e08\u592b\u3067\u3059\u3002\u3067\u3082\u3001\u4e0a\u53f8\u306b\u805e\u304b\u308c\u305f\u3068\u304d\u306b\u6570\u79d2\u3067\u7b54\u3048\u3089\u308c\u305f\u3089\u4fbf\u5229\u3067\u3059\u3088\u306d\u3002<\/p>\n

SNS \u5225\u306e\u58f2\u4e0a\u3084\u3001\u30e1\u30fc\u30eb\u3068 SNS \u305d\u308c\u305e\u308c\u306e\u6d41\u5165\u6bd4\u7387\u3082\u3001Google Analytics \u3068 UTM \u30ea\u30f3\u30af\u3092\u4f7f\u3048\u3070\u7121\u6599\u3067\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n

UTM \u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001\u3053\u3046\u3057\u305f\u7591\u554f\u306b\u7b54\u3048\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u8907\u6570\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6bd4\u8f03\u3057\u3001\u6539\u5584\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u306e\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001UTM \u306e\u57fa\u672c\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u3069\u3046\u6d3b\u7528\u3059\u308b\u304b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

\"UTM<\/figure>\n
<\/div>\n

UTM \u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f<\/h2>\n

UTM \u306f Urchin Tracking Module \u306e\u7565\u3067\u3001GA \u3067\u6d41\u5165\u5143\u3001\u5a92\u4f53\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u3067\u3059\u3002URL \u306e\u672b\u5c3e\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304b\u3089\u751f\u307e\u308c\u305f\u6d41\u5165\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002\u3069\u306e\u65bd\u7b56\u304c\u826f\u3044\u7d50\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u6d41\u5165\u5143\u306e\u8cea\u304c\u9ad8\u3044\u306e\u304b\u3092 GA \u30ec\u30dd\u30fc\u30c8\u3067\u76f4\u63a5\u78ba\u8a8d\u3067\u304d\u3001ROI \u306e\u8a55\u4fa1\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n

<\/div>\n

\u306a\u305c UTM \u304c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/h2>\n

SNS \u3092\u983b\u7e41\u306b\u904b\u7528\u3057\u3066\u3044\u308b\u3068\u3001\u6bce\u65e5\u306e\u3088\u3046\u306b\u5927\u91cf\u306e\u30ea\u30f3\u30af\u3092\u6295\u7a3f\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

UTM \u30b3\u30fc\u30c9\u3092\u4f7f\u3048\u3070\u3001\u305d\u308c\u305e\u308c\u306e\u30ea\u30f3\u30af\u306e\u6210\u679c\u3092\u8ffd\u8de1\u3067\u304d\u3001\u6d41\u5165\u5143\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070 SNS \u5168\u4f53\u3067\u3069\u308c\u304f\u3089\u3044\u6d41\u5165\u304c\u3042\u3063\u305f\u304b\u3001\u3042\u308b\u3044\u306f YouTube \u304b\u3089\u3069\u308c\u3060\u3051\u58f2\u4e0a\u304c\u751f\u307e\u308c\u305f\u304b\u306a\u3069\u3001\u7d30\u304b\u3044\u5206\u6790\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

\u6226\u7565\u7684\u306b\u30ea\u30f3\u30af\u3078\u30bf\u30b0\u3092\u4ed8\u3051\u308b\u65b9\u6cd5\u3092\u6c7a\u3081\u3066\u304a\u3051\u3070\u3001\u3042\u3068\u304b\u3089\u306e\u96c6\u8a08\u3084\u5206\u6790\u306b\u304b\u304b\u308b\u624b\u9593\u3092\u5927\u304d\u304f\u6e1b\u3089\u305b\u307e\u3059\u3002<\/p>\n

UTM \u30ea\u30f3\u30af\u306f\u3001\u57fa\u672c\u7684\u306b\u6b21\u306e 3 \u3064\u306e\u554f\u3044\u306b\u7b54\u3048\u307e\u3059\u3002<\/p>\n

    \n
  1. \u6d41\u5165\u306f\u3069\u3053\u304b\u3089\u6765\u305f\u306e\u304b\uff1f<\/li>\n
  2. \u3069\u306e\u3088\u3046\u306b\u3057\u3066\u5c4a\u3044\u305f\u306e\u304b\uff1f<\/li>\n
  3. \u306a\u305c\u305d\u306e\u6d41\u5165\u304c\u8d77\u304d\u305f\u306e\u304b\uff1f<\/li>\n<\/ol>\n

    \u901a\u5e38\u306e URL \u306f\u3053\u3046\u3067\u3059\u3002<\/p>\n

    https:\/\/example.com<\/p>\n

    UTM \u3092\u4ed8\u3051\u308b\u3068\u3001URL \u306f\u3053\u3046\u306a\u308a\u307e\u3059\u3002<\/p>\n

    https:\/\/example.com\/?utm_source=newsletter&utm_medium=email&utm_campaign=onboarding<\/span><\/p>\n

    \u3067\u306f\u3001UTM \u306e\u4ed5\u7d44\u307f\u3092\u3082\u3046\u5c11\u3057\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

    <\/div>\n

    UTM \u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3069\u3046\u52d5\u304f\u306e\u304b\uff1f<\/h2>\n

    UTM \u3092\u542b\u3080 URL \u3082\u3001\u666e\u901a\u306e\u30ea\u30f3\u30af\u3068\u540c\u3058\u3088\u3046\u306b\u30af\u30ea\u30c3\u30af\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u305d\u306e\u30ea\u30f3\u30af\u3092\u8e0f\u3093\u3060\u77ac\u9593\u306b\u3001Google Analytics \u306f UTM \u3092\u4f7f\u3063\u3066 URL \u3092\u533a\u5225\u3057\u3001\u6d41\u5165\u30c7\u30fc\u30bf\u3068\u3057\u3066\u8a18\u9332\u3057\u307e\u3059\u3002<\/p>\n

    \u8a2a\u554f\u8005\u6570\u3001\u6d41\u5165\u5143\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u30af\u30ea\u30c3\u30af\u6570\u306a\u3069\u306e\u60c5\u5831\u3092\u3001UTM \u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002<\/p>\n

    UTM \u306e 5 \u5927\u30d1\u30e9\u30e1\u30fc\u30bf<\/a><\/h3>\n
      \n
    1. source\uff08utm_source\uff09<\/strong>\uff1aGoogle\u3001Facebook\u3001Twitter\u3001\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u540d\u306a\u3069\u3001\u8a2a\u554f\u8005\u304c\u3069\u3053\u304b\u3089\u6765\u305f\u306e\u304b\u3092\u793a\u3059<\/li>\n
    2. medium\uff08utm_medium\uff09<\/strong>\uff1aemail\u3001social\u3001paid ads \u306a\u3069\u3001\u6d41\u5165\u306e\u5a92\u4f53\u3092\u793a\u3059<\/li>\n
    3. campaign\uff08utm_campaign\uff09<\/strong>\uff1asummer sale \u306e\u3088\u3046\u306b\u3001\u65bd\u7b56\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u3092\u8b58\u5225\u3059\u308b<\/li>\n
    4. term\uff08utm_term\uff09<\/strong>\uff1aPPC \u306a\u3069\u306e\u6709\u6599\u691c\u7d22\u3067\u4f7f\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8ffd\u8de1\u3059\u308b<\/li>\n
    5. content\uff08utm_content\uff09<\/strong>\uff1a\u540c\u3058\u5e83\u544a\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5185\u306e\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u533a\u5225\u3059\u308b<\/li>\n<\/ol>\n
      \"Google<\/figure>\n
      <\/div>\n

      UTM \u306e\u6d3b\u7528\u65b9\u6cd5 5 \u3064<\/h3>\n

      1. SNS \u306e ROI \u3092\u6e2c\u308b<\/strong><\/p>\n

      SNS \u30ea\u30f3\u30af\u306b UTM \u3092\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6d41\u5165\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u52b9\u3044\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002Giveaway \u306e\u3088\u3046\u306a\u4f01\u753b\u3067\u3082\u3001\u3069\u306e SNS \u304c\u6700\u3082\u6210\u679c\u3092\u51fa\u3057\u305f\u304b\u3092\u6bd4\u8f03\u3067\u304d\u307e\u3059\u3002<\/p>\n

      2. \u30e1\u30fc\u30eb\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u52b9\u679c\u3092\u8ffd\u8de1\u3059\u308b<\/strong><\/p>\n

      \u3069\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u304b\u3089\u6700\u3082\u591a\u304f\u306e\u8a2a\u554f\u8005\u304c\u6765\u305f\u304b\u3092\u77e5\u308a\u305f\u3044\u306a\u3089\u3001\u30ea\u30f3\u30af\u306b UTM \u3092\u4ed8\u3051\u307e\u3059\u3002\u53cd\u5fdc\u306e\u826f\u3044\u30e1\u30fc\u30eb\u3068\u3001\u6539\u5584\u304c\u5fc5\u8981\u306a\u30e1\u30fc\u30eb\u3092\u898b\u5206\u3051\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n

      3. \u30d0\u30ca\u30fc\u5e83\u544a\u306e\u6700\u9069\u306a\u914d\u7f6e\u3092\u898b\u3064\u3051\u308b<\/strong><\/p>\n

      \u540c\u3058\u5546\u54c1\u3067\u3082\u3001\u30b5\u30a4\u30c9\u30d0\u30fc\u306b\u7f6e\u3044\u305f\u30d0\u30ca\u30fc\u3068\u30d5\u30c3\u30bf\u30fc\u306b\u7f6e\u3044\u305f\u30d0\u30ca\u30fc\u3067\u306f\u6210\u679c\u304c\u9055\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002UTM \u3067\u914d\u7f6e\u3054\u3068\u306e\u30af\u30ea\u30c3\u30af\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6bd4\u8f03\u3067\u304d\u307e\u3059\u3002<\/p>\n

      4. CTA \u306e\u52b9\u679c\u3092\u8ffd\u3046<\/strong><\/p>\n

      \u30dc\u30bf\u30f3\u306e\u8272\u3001\u6587\u8a00\u3001\u4f4d\u7f6e\u306e\u9055\u3044\u304c\u3001\u3069\u308c\u3060\u3051\u30af\u30ea\u30c3\u30af\u7387\u306b\u5f71\u97ff\u3059\u308b\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n

      5. A\/B \u30c6\u30b9\u30c8\u3092\u884c\u3046<\/strong><\/p>\n

      \u540c\u3058\u5546\u54c1\u30da\u30fc\u30b8\u3084\u5c0e\u7dda\u306e\u8907\u6570\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6bd4\u8f03\u3059\u308b\u969b\u3001utm_content \u3092\u4f7f\u3046\u3068\u3001\u3069\u306e\u30ea\u30f3\u30af\u304c\u3069\u306e\u7d50\u679c\u306b\u3064\u306a\u304c\u3063\u305f\u304b\u3092\u898b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n

      \"UTM<\/figure>\n
      <\/div>\n

      Google Analytics \u3067 UTM \u3092\u4f5c\u308b\u65b9\u6cd5<\/h2>\n

      UTM \u306e\u4f7f\u3044\u65b9\u304c\u5206\u304b\u3063\u305f\u3089\u3001\u6b21\u306f\u5b9f\u969b\u306b URL \u3092\u4f5c\u3063\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u6700\u3082\u7c21\u5358\u306a\u306e\u306f Google \u306e Campaign URL Builder<\/a> \u3092\u4f7f\u3046\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n

      \u624b\u9806\u306f\u3068\u3066\u3082\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u3002
      1. \u307e\u305a\u9077\u79fb\u5148\u306e URL \u3092\u5165\u529b\u3059\u308b
      2. source\u3001medium\u3001campaign \u306a\u3069\u306e UTM \u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b
      3. \u751f\u6210\u3055\u308c\u305f URL \u3092\u30b3\u30d4\u30fc\u3057\u3066\u65bd\u7b56\u306b\u4f7f\u3046<\/p>\n

      \u305f\u3068\u3048\u3070\u5468\u5e74\u30bb\u30fc\u30eb\u306e\u5e83\u544a\u65bd\u7b56\u306a\u3089\u3001\u6b21\u306e\u3088\u3046\u306b\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n

      1. \u8ffd\u52a0\u3057\u305f\u3044\u30b5\u30a4\u30c8 URL \u3092\u5165\u529b\u3059\u308b\n2. source = Google \/ medium = CPC \/ campaign = annual_sale \u3092\u8a2d\u5b9a\u3059\u308b\n3. \u751f\u6210\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 URL \u3092\u30b3\u30d4\u30fc\u3057\u3066\u3001\u5e83\u544a\u30ea\u30f3\u30af\u306b\u8cbc\u308a\u4ed8\u3051\u308b<\/pre>\n
      \"Campaign<\/figure>\n
      \u3042\u3068\u306f\u3001\u305d\u306e URL \u3092 Google Analytics \u306e Acquisition > Campaigns > All Campaigns \u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n
      \"Google<\/figure>\n
      <\/div>\n
      UTM \u3092\u4f7f\u3046\u3068\u304d\u306e\u6ce8\u610f\u70b9<\/h2>\n
      1. Google Analytics \u3092\u6b63\u3057\u304f\u4f7f\u3046<\/h3>\n
      UTM \u3092\u4ed8\u3051\u306a\u3044\u3068\u3001GA \u306f\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u304b\u3089\u6765\u305f\u306e\u304b\u3092\u5341\u5206\u306b\u533a\u5225\u3067\u304d\u307e\u305b\u3093\u3002\u6b63\u3057\u3044\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u305f\u3081\u306b\u3082\u3001\u5916\u90e8\u30ea\u30f3\u30af\u306b\u306f UTM \u3092\u4ed8\u3051\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n
      2. \u5185\u90e8\u30ea\u30f3\u30af\u306b\u306f\u4f7f\u308f\u306a\u3044<\/h3>\n
      UTM \u3092\u5185\u90e8\u30ea\u30f3\u30af\u306b\u4ed8\u3051\u308b\u3068\u3001GA \u306f\u65b0\u3057\u3044\u30bb\u30c3\u30b7\u30e7\u30f3\u3068\u3057\u3066\u6271\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u30bb\u30c3\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u304c\u5206\u304b\u308c\u3001\u8a08\u6e2c\u304c\u4e0d\u6b63\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
      3. \u5927\u6587\u5b57\u30fb\u5c0f\u6587\u5b57\u3092\u7d71\u4e00\u3059\u308b<\/h3>\n
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