{"id":9270,"date":"2025-02-21T20:26:00","date_gmt":"2025-02-21T12:26:00","guid":{"rendered":"https:\/\/orca-biz.com\/showcases\/caitian"},"modified":"2026-06-21T15:40:38","modified_gmt":"2026-06-21T07:40:38","slug":"caitian","status":"publish","type":"showcase","link":"https:\/\/orca-biz.com\/en\/showcases\/caitian","title":{"rendered":"New Taipei SEO Case Study: Caitian Enterprise, Scalp Care and Hair Product Distribution"},"content":{"rendered":"<p>Caitian Enterprise needed a website structure that could do more than introduce the brand. The SEO goal was to help users understand the service quickly, find the right information through search, and move naturally toward inquiry or booking.<\/p>\n<p>For this project, OrcaBiz focused on scalp care, hair product distribution, and beauty-industry product SEO. The content structure was planned around real search intent, so the website can keep building topical relevance over time instead of relying only on a single landing page.<\/p>\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/orca-biz.com\/wp-content\/uploads\/2024\/12\/FireShot-Capture-115-\u624d\u5929\u4f01\u696d\uff5c\u982d\u9aee\u4fdd\u990a\u3001\u62ef\u6551\u9aee\u91cf\u7a00\u758f\u5c08\u5bb6\uff0d\u570b\u969b\u9aee\u54c1\u5c08\u696d\u4ee3\u7406-caitian.com_.tw_.png\" alt=\"Caitian Enterprise SEO case study screenshot 1\" loading=\"lazy\" decoding=\"async\"\/><\/figure>\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/orca-biz.com\/wp-content\/uploads\/2025\/02\/caitian02.jpg\" alt=\"Caitian Enterprise SEO case study screenshot 2\" loading=\"lazy\" decoding=\"async\"\/><\/figure>\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/orca-biz.com\/wp-content\/uploads\/2025\/02\/caitian03.jpg\" alt=\"Caitian Enterprise SEO case study screenshot 3\" loading=\"lazy\" decoding=\"async\"\/><\/figure>\n<h2 class=\"wp-block-heading\">Project Overview<\/h2>\n<figure class=\"wp-block-table is-style-stripes\">\n<table>\n<tbody>\n<tr>\n<td><strong>Original Case<\/strong><\/td>\n<td>\u65b0\u5317 SEO \u6848\u4f8b\uff5c\u624d\u5929\u4f01\u696d\uff0d\u982d\u76ae\u8b77\u7406\u53ca\u9aee\u54c1\u4ee3\u7406\u5c08\u5bb6<\/td>\n<\/tr>\n<tr>\n<td><strong>Brand<\/strong><\/td>\n<td>Caitian Enterprise<\/td>\n<\/tr>\n<tr>\n<td><strong>SEO Direction<\/strong><\/td>\n<td>Beauty product SEO<\/td>\n<\/tr>\n<tr>\n<td><strong>Website Plan<\/strong><\/td>\n<td>SEO basic brand website design and content optimization<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h2 class=\"wp-block-heading\">Optimization Focus<\/h2>\n<ul class=\"wp-block-list\">\n<li>Clarified the website hierarchy so important services, products, or case information can be found more easily.<\/li>\n<li>Rebuilt page topics around high-intent search behavior instead of only listing brand information.<\/li>\n<li>Improved internal linking between service pages, educational articles, and conversion-oriented pages.<\/li>\n<li>Kept the content practical and readable so both users and search engines can understand the site&#8217;s expertise.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Content Strategy<\/h2>\n<p>The English case summary keeps the original project positioning while making the search strategy easier for international readers to understand. The focus is on how SEO supports long-term discovery: clearer topics, stronger content paths, and a site structure that can continue expanding with future articles or service pages.<\/p>\n<p>By combining website planning with SEO content, the project gives Caitian Enterprise a stronger foundation for organic traffic and a more useful journey for potential customers.<\/p>\n<h2 class=\"wp-block-heading\">Reference Links<\/h2>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/caitian.com.tw\/\" target=\"_blank\" rel=\"noopener\">\u624d\u5929\u4f01\u696d<\/a><\/li>\n<li><a href=\"https:\/\/blog.caitian.com.tw\/categories\/viviscal\" target=\"_blank\" rel=\"noopener\">\u7dad\u7dad\u7d72 Viviscal<\/a><\/li>\n<li><a href=\"https:\/\/blog.caitian.com.tw\/categories\/toppik\" target=\"_blank\" rel=\"noopener\">\u9802\u8c50 Toppik<\/a><\/li>\n<li><a href=\"https:\/\/blog.caitian.com.tw\/2023\/08\/14\/dinfong-wig-hair\" target=\"_blank\" rel=\"noopener\">\u79d1\u6280\u5047\u9aee<\/a><\/li>\n<li><a href=\"https:\/\/caitian.com.tw\/\" target=\"_blank\" rel=\"noopener\">\u9aee\u54c1\u4ee3\u7406\u63a8\u85a6\uff1a\u624d\u5929\u4f01\u696d\uff0d\u7528\u79d1\u6280\u7684\u65b9\u5f0f\u4fdd\u8b77\u982d\u76ae\u982d\u9aee<\/a><\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Result<\/h2>\n<p>The final website structure helps Caitian Enterprise communicate its value more clearly while supporting sustainable search visibility. It also gives the team a practical content framework for future SEO growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Taipei SEO Case Study: Caitian Enterprise, Scalp Care and Hair Product Distribution. This OrcaBiz SEO case study focuses on scalp care, hair product distribution, and beauty-industry product SEO.<\/p>\n","protected":false},"author":1,"featured_media":1873,"template":"","meta":{"_acf_changed":false},"tags":[],"showcase_cat":[343,346,347],"class_list":["post-9270","showcase","type-showcase","status-publish","has-post-thumbnail","hentry","showcase_cat-seo-basic-website","showcase_cat-nail-salon-case","showcase_cat-taipei-seo"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/orca-biz.com\/en\/wp-json\/wp\/v2\/showcase\/9270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orca-biz.com\/en\/wp-json\/wp\/v2\/showcase"}],"about":[{"href":"https:\/\/orca-biz.com\/en\/wp-json\/wp\/v2\/types\/showcase"}],"author":[{"embeddable":true,"href":"https:\/\/orca-biz.com\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orca-biz.com\/en\/wp-json\/wp\/v2\/media\/1873"}],"wp:attachment":[{"href":"https:\/\/orca-biz.com\/en\/wp-json\/wp\/v2\/media?parent=9270"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orca-biz.com\/en\/wp-json\/wp\/v2\/tags?post=9270"},{"taxonomy":"showcase_cat","embeddable":true,"href":"https:\/\/orca-biz.com\/en\/wp-json\/wp\/v2\/showcase_cat?post=9270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}