{"id":8410,"date":"2024-12-30T17:49:45","date_gmt":"2024-12-30T09:49:45","guid":{"rendered":"https:\/\/orca-biz.com\/?p=8410"},"modified":"2026-06-14T03:53:15","modified_gmt":"2026-06-13T19:53:15","slug":"medical-ad-regulations","status":"publish","type":"post","link":"https:\/\/orca-biz.com\/en\/medical-ad-regulations","title":{"rendered":"How Do You Write Medical Advertising Copy? Avoid Bad Claims and Stay Compliant"},"content":{"rendered":"

Many medical clinics and dental practices run their own websites, but medical advertising in Taiwan is tightly regulated. If you are not careful, you could violate the law and receive a fine.<\/p>\n

When writing medical advertising copy, the challenge is to communicate clearly while staying compliant. A small mistake can cross a legal line and even damage your brand reputation. Medical marketing is different from ordinary product marketing. It needs to be professional, accurate, and reassuring at the same time.<\/p>\n

This article will show you how to avoid common mistakes in medical copywriting and how to write effective promotional content that still follows the rules.<\/p>\n

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1. What Is Medical Advertising?<\/h2>\n
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\"Medical<\/figure>\n<\/figure>\n

Medical advertising is the act of using media or other methods to promote medical services with the goal of attracting patients.<\/span><\/p>\n

These ads can appear in many formats, such as TV, radio, websites, and print. Because medical information is sensitive and can influence patient decisions, the content is heavily regulated.<\/p>\n

According to Article 9 of Taiwan\u2019s Medical Care Act, medical advertising is defined as using media or other methods to promote medical services in order to attract patients.<\/p>\n

The Ministry of Health and Welfare interprets media broadly, including radio, television, recorded programs, newspapers, magazines, flyers, posters, signs, banners, film, advertising media, brochures, business cards, and other communication methods.<\/p>\n

Any promotion that uses these channels to attract patients or clients is considered medical advertising. That means ads on Facebook pages, LINE, or ecommerce platforms that promote medical effects can also be illegal if they are used to recruit patients.<\/p>\n

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2. Medical Advertising Rules: What Does the Law Say?<\/h2>\n
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Article 84 of the Medical Care Act: non-medical institutions may not run medical ads<\/h3>\n

First, note that if you are not a legally licensed medical institution, you cannot advertise medical services. Even if you are allowed to advertise, you still need to follow the rules below.<\/p>\n<\/blockquote>\n

Article 86: Medical ads may not be done in the following ways:<\/h3>\n
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  1. Using another person\u2019s name to promote the service.<\/li>\n
  2. Promoting through the sale or gifting of medical publications.<\/li>\n
  3. Promoting by claiming secret family formulas or answering public questions.<\/li>\n
  4. Quoting medical publications as promotion.<\/li>\n
  5. Promoting through interviews or reports.<\/li>\n
  6. Running ads jointly or side by side with content that violates the previous rules.<\/li>\n
  7. Using other improper methods of promotion.<\/li>\n<\/ol>\n

    The law clearly lists what is not allowed, but the details matter. Small mistakes can still lead to penalties, so do not take it lightly. Here are some common NG examples you should avoid.<\/p>\n

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    3. Common Mistakes in Medical Advertising Copy<\/h2>\n
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    \"Medical<\/figure>\n<\/figure>\n

    In your website copy or article content, there are words and phrases you should not use in medical advertising.<\/p>\n