{"id":8367,"date":"2025-03-24T11:42:55","date_gmt":"2025-03-24T03:42:55","guid":{"rendered":"https:\/\/orca-biz.com\/?p=8367"},"modified":"2026-06-14T02:19:10","modified_gmt":"2026-06-13T18:19:10","slug":"ai-overviews-seo","status":"publish","type":"post","link":"https:\/\/orca-biz.com\/en\/ai-overviews-seo","title":{"rendered":"SEO in the Age of AI Overviews: How to Adapt Your Content After Google AI Summaries"},"content":{"rendered":"<p class=\"wp-block-paragraph\">After Google AI Overviews launched, one of the most common questions we heard was: \u201cIs SEO still useful? Will AI replace it?\u201d<\/p>\n<p class=\"wp-block-paragraph\">In reality, SEO has become even more important in the generative AI search era. Now we need to analyze the chances of our keywords appearing in AI summaries and search results, and we need higher-quality content optimization if we want to win visibility in AI Overviews and rankings.<\/p>\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p class=\"wp-block-paragraph\"><strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(252, 185, 0, 0.5) 60%)\" class=\"sme-highlighter\">AI is rewriting the rules of search, and if you know how to combine AI + SEO, you can turn AI Overviews into a major opportunity.<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Best for marketers, editors, SEO teams, and technical teams<\/li>\n<li>What you will learn: understand AI Overviews -&gt; earn visibility -&gt; verify traffic results with KPIs<\/li>\n<\/ul>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p class=\"wp-block-paragraph\"><strong><span style=\"background-color: #1881bd\" class=\"sme-badge\">2025 Update<\/span><\/strong><\/p>\n<p class=\"wp-block-paragraph\">Since Google launched <a href=\"https:\/\/support.google.com\/websearch\/answer\/14901683?sjid=3911880977568570131-NA#zippy=%2Casia-pacific\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><mark style=\"color:#5c5c5c\" class=\"has-inline-color\">AI Overviews<\/mark><\/a> in the U.S. in 2024, zero-click search has become even more common. Users get an integrated answer at the top of SERP, and average CTR has <span style=\"background-image: linear-gradient(transparent 60%, rgba(252, 185, 0, 0.5) 60%)\" class=\"sme-highlighter\">dropped by more than 13%<\/span>. In 2025, Google expanded AI Overviews to more than 100 countries and regions and made <a href=\"https:\/\/blog.google\/products\/search\/ai-mode-search\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"color:#5c5c5c\" class=\"has-inline-color\">Gemini 2.0<\/mark><\/a> the core inference engine.<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Authoritative content can be consumed in one glance<\/strong>, which reduces CTR.<\/li>\n<li><strong>Semantics matter more than keywords<\/strong>. E-E-A-T and search intent become even more important.<\/li>\n<li><strong>Technical SEO directly affects visibility<\/strong>. Structured data and <a href=\"https:\/\/orca-biz.com\/core-web-vitals\" data-type=\"post\" data-id=\"3172\" target=\"_blank\" rel=\"noreferrer noopener\">Core Web Vitals<\/a> influence how AI Overviews are displayed.<\/li>\n<\/ol>\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p class=\"wp-block-paragraph\">Winning in this new environment does not mean abandoning SEO. It means upgrading SEO into a full-funnel strategy that helps AI cite your content and helps your traffic stay on the page.<\/p>\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">What Are Google AI Overviews?<\/h2>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"724\" height=\"407\" data-id=\"5336\" src=\"https:\/\/orca-biz.com\/wp-content\/uploads\/2025\/03\/image-1.png\" alt=\"\" class=\"wp-image-5336\" \/><\/figure>\n<\/figure>\n<p class=\"has-text-align-right has-small-font-size wp-block-paragraph\"><em>(Image source: <a href=\"https:\/\/blog.google\/products\/search\/ai-mode-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AI Mode<\/a>)<\/em><\/p>\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p class=\"wp-block-paragraph\">According to Google, more than one billion people have used AI Overviews. Unlike featured snippets, which pull content from a single site, AI Overviews <span style=\"background-image: linear-gradient(transparent 60%, rgba(252, 185, 0, 0.5) 60%)\" class=\"sme-highlighter\">use AI to combine information from multiple authoritative sources<\/span> so users can get a richer answer from different perspectives.<\/p>\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\"><strong>1. It takes over the SERP in a very direct way<\/strong><\/h3>\n<figure class=\"wp-block-table is-style-regular\">\n<table>\n<thead>\n<tr>\n<th>Key point<\/th>\n<th>Explanation<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Placement<\/strong><\/td>\n<td>Appears below ads and above organic results, making it especially visible on mobile.<\/td>\n<\/tr>\n<tr>\n<td><strong>How it works<\/strong><\/td>\n<td>Gemini 2.0 crawls multiple sources, clusters semantic vectors, and combines the best paragraphs.<\/td>\n<\/tr>\n<tr>\n<td><strong>Difference from featured snippets<\/strong><\/td>\n<td>Featured snippets use one site and one excerpt, while <span style=\"background-image: linear-gradient(transparent 60%, rgba(252, 185, 0, 0.5) 60%)\" class=\"sme-highlighter\">AIO uses multiple sites and multiple excerpts<\/span> with source attribution.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p class=\"wp-block-paragraph\">Traditional SERP layouts can include featured snippets, ads, or organic results. In some searches, the top of the page now shows an AI summary with source links on the right. You can even click the small link markers attached to individual sentences to see exactly where each fact came from.<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1333\" height=\"870\" data-id=\"5383\" src=\"https:\/\/orca-biz.com\/wp-content\/uploads\/2025\/03\/2025.5.16-IA-\u63a5\u776b\u6bdb\u5f8c\u907a\u75c7.jpg\" alt=\"AI Overviews example: a real client appearance in the AI summary\" class=\"wp-image-5383\" \/><figcaption class=\"wp-element-caption\">AI Overviews example: a real client appearance in the AI summary<\/figcaption><\/figure>\n<\/figure>\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\"><strong>2. Gemini 2.0 makes the answer feel more personal<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">In early 2025, Google upgraded AI Overviews to <a href=\"https:\/\/blog.google\/products\/gemini\/tips-how-to-use-deep-research\/\" data-type=\"link\" data-id=\"https:\/\/blog.google\/products\/gemini\/tips-how-to-use-deep-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Gemini 2.0<\/a> to help with more difficult queries. The first testing areas included coding, advanced math, and multimodal search. Google also introduced the experimental AI Mode to help users verify information and explore related topics, which should further increase zero-click search behavior.<\/p>\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<\/div>\n<\/figure>\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">How AI Overviews Change User Behavior<\/h2>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2846\" height=\"1350\" data-id=\"2708\" src=\"https:\/\/orca-biz.com\/wp-content\/uploads\/2025\/03\/AI-Mode.png\" alt=\"Google&apos;s new AI search mode, AI Mode\" class=\"wp-image-2708\" \/><\/figure>\n<\/figure>\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<thead>\n<tr>\n<th>Search stage<\/th>\n<th>Before<\/th>\n<th>Now<\/th>\n<th>Impact<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Finding an answer<\/strong><\/td>\n<td>Click a result and open a site<\/td>\n<td>Read the summary immediately<\/td>\n<td>CTR drops<\/td>\n<\/tr>\n<tr>\n<td><strong>Comparing information<\/strong><\/td>\n<td>Open many tabs<\/td>\n<td>Summaries show pros and cons at once<\/td>\n<td>Information density rises<\/td>\n<\/tr>\n<tr>\n<td><strong>Taking the next action<\/strong><\/td>\n<td>Click based on trust in the brand<\/td>\n<td>Choose a link after reading the summary<\/td>\n<td><strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(252, 185, 0, 0.5) 60%)\" class=\"sme-highlighter\">E-E-A-T becomes even more important<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Learn how AI Overviews change search behavior and what SEO teams should do to stay visible in the AI search era.<\/p>\n","protected":false},"author":1,"featured_media":5018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[634],"tags":[580,581,582,609,630,641],"showcase_cat":[],"class_list":["post-8367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-search-news","tag-ai-search","tag-copywriting","tag-content-marketing","tag-seo-optimization","tag-search-ranking-optimization","tag-ai-content-optimization"],"acf":[],"jetpack_featured_media_url":"https:\/\/orca-biz.com\/wp-content\/uploads\/2025\/03\/ai-overview-main.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/orca-biz.com\/en\/wp-json\/wp\/v2\/posts\/8367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orca-biz.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orca-biz.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orca-biz.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orca-biz.com\/en\/wp-json\/wp\/v2\/comments?post=8367"}],"version-history":[{"count":1,"href":"https:\/\/orca-biz.com\/en\/wp-json\/wp\/v2\/posts\/8367\/revisions"}],"predecessor-version":[{"id":8370,"href":"https:\/\/orca-biz.com\/en\/wp-json\/wp\/v2\/posts\/8367\/revisions\/8370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orca-biz.com\/en\/wp-json\/wp\/v2\/media\/5018"}],"wp:attachment":[{"href":"https:\/\/orca-biz.com\/en\/wp-json\/wp\/v2\/media?parent=8367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orca-biz.com\/en\/wp-json\/wp\/v2\/categories?post=8367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orca-biz.com\/en\/wp-json\/wp\/v2\/tags?post=8367"},{"taxonomy":"showcase_cat","embeddable":true,"href":"https:\/\/orca-biz.com\/en\/wp-json\/wp\/v2\/showcase_cat?post=8367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}